New Chinese-funded Italian Arbos full-liner reveals further plans

Arbos

Lovol Arbos says it plans to set up a UK subsidiary rather than seek an importer, and will attend at least one major UK show in 2018.

 

Lovol Arbos, the new full-line farm machinery maker based in Italy and funded by the giant Chinese Lovol company, which made its world debut at Agritechnica two years ago, has revealed more about its products and its plans for sales beyond its home markets, at a launch event held in Italy. The meeting was attended by press, potential dealers and distributors and the company’s senior management, including senior vice-president Andrea Bedosti, formerly with Merlo and Same Deutz-Fahr.

The company now has ten pre-production versions of its 110-136hp 5100 series tractors at work in a final testing phase, and production of these machines for Europe is expected to begin in January 2018. Meanwhile, Lovol Arbos is beginning to shape its distribution and dealer networks, with plans to form subsidiaries in major markets such as the UK. Countries with smaller markets will see the appointment of importers.

Production of 5100 series tractors for China is already taking place in that country, but 5100 models for Europe will be built at the former Goldoni factory in Italy, the result of Lovol’s recent acquisition of the Italian compact/speciality tractor maker. This latter move has also allowed 38-75hp compact tractors to be slotted into the Arbos range, complete with a new green-and-white livery, while 140-200 and 220-260hp ranges remain under development.

An Arbos spokesman suggested the firm is aiming to fulfil a demand it has identified for well-built tractors with a simple specification, with prices around ten per cent lower than those of premium brands. Technology such as auto-steering equipment will available as an option, through a partnership with TopCon, but transmissions will be focused on simple semi-powershifts, with no continuously-variable option planned. The 5100 series tractors will be available in two specifications, with two- or three-speed powershifts.

The Arbos name comes from a famous long-serving Italian combine manufacturer that made its last machine in 1994. The new firm says it has a new combine design on the drawing board, but this may not be available for another three to four years. In the meantime, though, Arbos has developed a full line of crop establishment and application equipment to complement its tractors, creating the range largely through the acquisition two years ago of Italian drill specialist Matermacc. The latter’s factory is now producing precision drills – including a staggered twin-row machine designed to increase light penetration into crops, particularly of maize – plus power harrow combination drills, twin-disc fertiliser spreaders and mounted sprayers. At Agritechnica 2017 in Hannover this November, Arbos plans to launch a new line of trailed sprayers to complement the latter products. Meanwhile, the firm intends to have a UK show presence next year, attending at least one of the key UK events – either LAMMA or Cereals. At this point, Arbos says it will be able to talk more to farmers and to potential dealers about its UK subsidiary plans and dealer appointments.

Charles Spencer

About Charles Spencer

Community Manager at Agriaffaires! You will find here all the latest agriculture and farm equipment news!