Innovative Designs Win Awards for Royal College of Arts Students

compost production system project vehicle

Jonathan Stoker’s compost production system project vehicle won the ‘Automark’ category in the CNH Industrial-sponsored Royal College of Art awards, a sector focused on commercial need and designing a vehicle that is easy to make, maintain and operate that will generate brand value.

CNH Industrial, the parent firm of farm equipment brands Case IH, New Holland and Steyr, has recently presented a number of students of the UK’s Royal College of Art (RCA) with design concept awards, as the winners of a project to design innovative and sustainable agricultural and off-road machinery. Aimed at challenged students to develop concept products and services, the project was intended to match the needs and infrastructure of emerging markets.

Concluding in an award ceremony held on May 10 at the RCA in London, CNH Industrial says the award scheme is intended to show commitment to promoting growth and development opportunities for young talent and investing in product innovation and research and development projects to work towards a sustainable future.

Some 30 students from the RCA’s vehicle and service design programs were challenged to develop innovative industrial products and services to match local needs and existing infrastructure in developing nations. The aim was to create a concept that would succeed in low capital, low income and low skills environments through ease of low cost manufacturing, maintenance and sustainable local use.

The students’ concepts targeted four distinct design categories. The ‘Automark’ group focused on identifying a commercial need and designing a vehicle that is easy to make, maintain and operate that will generate brand value. ‘Inside Out’ covered isolating rescue priorities, and designing a vehicle that is simple to understand, operate and apply, and will harness local materials. The Urban Flow category required the students to explore basic passenger and goods journey needs, and design a vehicle that will improve the quality of life for local people. Service Design required the students to recognise opportunities to enhance efficiency within the markets and develop an easy and sustainable solution to help users.

dry season transport vehicle project

Austin Dewees was the overall winner of the CNH Industrial/Royal College of Art awards with his wet and dry season transport vehicle project.

The winners in each category were Jonathan Stoker (Automark) for his compost production system project, Stavros Mavrakis (Inside Out) for his hovercraft rescue vehicle, Austin Dewees (Urban Flow) for his wet and dry season transport vehicle project, and Harsh Kumar (Service Design) for his BUG-E modular electric cart and dedicated digital platform for rural farmers. The overall winner, selected from these four projects, was Austin Dewees.

David Wilkie, head of design at CNH Industrial, selected the winners, with the help of others in the CNH Industrial design team. Wilkie graduated from the RCA with a master’s degree in automotive design. He has held design roles of increasing responsibility throughout his career, joining CNH Industrial in 2014 to lead the design teams for the company’s four segments: agricultural equipment, construction equipment, commercial vehicles and powertrain.

The Royal College of Art is claimed to be the world’s foremost art and design postgraduate university, and has an academic structure based on six schools offering 27 distinct programmes with associated research activities. The RCA has centres that focus on research, business links, innovation, development and enterprise. Notable alumni include Sir James Dyson, industrial designer and founder of household appliance manufacturer Dyson.

Charles Spencer

About Charles Spencer

Community Manager at Agriaffaires! You will find here all the latest agriculture and farm equipment news!