LAMMA 2016 is likely to provide the first chance for many farmers to see new tractor launches from the industry’s major names, including John Deere’s 9RX four-tracked crawler, the 270/300hp New Holland T7HD and Case IH Optum machines, the cabbed version of Massey Ferguson’s 4700 tractors, Zetor’s 144/160hp Crystal, the Claas Axion 870 and McCormick’s long-awaited high-hp X8 range. At the other end of the power scale, CTC of Bidford on Avon will attend LAMMA as the new importer for South Korean-made 21-74hp Branson tractors. Having already appointed a number of dealers, it is negotiating with others to provide full nationwide coverage.
Selling new combines looks likely to be a particularly tough challenge during 2016, but makers and dealers are responding by promoting the efficiency and operating cost advantages of updates and upgrades. Claas has a new 4D cleaning system for its Lexion 700 hybrid combines to compensate for the effect of side slopes, while Case IH will show its updated 140 series Axial-Flow combines at LAMMA, featuring six smaller, lighter concave elements, a new six auger bed conveying threshed and separated crop from the concaves beneath the rotor to the sieves, and a new Cross-Flow cleaning system which compensates for lateral slopes of up to 12 degrees.The ramifications of RECO’s decision to cease importing agricultural and turfcare equipment are likely to continue becoming clearer at LAMMA, with the new Lincs-based Sulky Burel UK operation exhibiting as its own entity for the first time, and Strautmann forage wagons and diet feeders featuring on the stand of new importer Opico. The latter will also be showing off its new UK franchise for Sky min-till and direct drills from France. British diet feeder maker Shelbourne-Reynolds, meanwhile, will be launching an upgraded diet feeder ranger and a new line of heavy-duty hedge trimmers.
A workshop area in Hall 4 will accommodate tool, component and aftermarket supplies specialists, while livestock equipment and supplies, plus associated equipment such as forage machinery, will be found in/around Hall 8. Post-harvest technology and root/potato machinery will be similarly zoned.
For the first time, LAMMA will feature a used equipment area in a ‘Dealers’ Den’ in Hall 9, hosting dealers, online traders of used machinery and secondhand equipment publications. Diversification equipment needs will also be covered by exhibitors from industries ranging from recycling machinery and construction equipment to forestry and groundscare tools and alternative energy sources.
Organisers says improve signposting will help highlight specific sectors of interest around the site, and exhibitors within each specialist area can be pinpointed on large colour maps, while visitors will be issued with a free show guide/map.
LAMMA 2016 takes place at the East of England Showground, Peterborough, on January 20 and 21. Parking and admission are free, while shuttle bus services will run from Peterborough railway station. Show hours are from 7.30am to 5pm. Full English breakfasts are served in the Arena restaurant at a discounted price from 6.30am to 8am.Google+