Management moves at Same Deutz-Fahr and Kubota

Two of the tractor manufacturers currently most active in recruiting new dealers and seeking new business in the UK have made senior appointments to their respective management.

Mark Ormond_Same Deutz Fahr

Mark Ormond of Same Deutz Fahr


Same Deutz-Fahr (SDF) has announced the recruitment of a new managing director, ex-Lemken UK MD Mark Ormond, to oversee its UK and Ireland operation. He joins SDF from Lemken, where as general manager he was in charge of the German cultivation, sowing and spraying equipment maker’s UK operation. Prior to that he held senior roles within the UK businesses of tillage and drilling firm Vaderstad and potato machinery specialist Grimme.

The appointment comes in the wake of a raft of new dealer announcements by SDF UK, which is focusing its marketing efforts primarily on the Deutz-Fahr lines of tractors, telehandlers and straw walker combines. Certain dealers, in areas where the brand is strong, will also continue to sell the range of Same models.

In what it says is a mark of its commitment to the UK and Ireland and its dealers and customers, the company is also investing in new premises for the business. The new purpose-built facilities will be constructed adjacent to the existing SDF UK site at Barby, near Rugby in Warwickshire.

“The old, very large site suited the company well for many years, but as SDF UK has developed a more efficient business model, making best use of modern logistics to deliver tractors customer-ready directly to dealers, the site is now larger than required, despite growing sales volumes,” says Mr Ormond.

“By selling the largest part of the site, we can reinvest the proceeds to create new offices and training facilities that will be among the most modern of their type in the UK. We expect to move into our new premises in the middle of 2016.”

Rob Edwards of Kubota

Rob Edwards of Kubota

Meanwhile, Rob Edwards, formerly dealer development manager with SDF UK, has been appointed to the new role of business development manager for agriculture by Kubota UK.The creation of this new role, which was previously a joint tractor and groundscare position, is said to be in line with Kubota Corporation’s wider global plans to move the company into the larger-horsepower tractor market, broaden its market coverage and increase its market share.

The move follows the launch of the M7001 Series tractors of up to 170hp and the opening of the firm’s new manufacturing facility in northern France. Mr Edwards had worked with SDF for the past 13 years, holding various senior positions including marketing manager, sales manager and latterly dealer development manager for the UK and Ireland. Prior to this he worked with implement manufacturer Kverneland, now part of Kubota Corporation.

Kubota has also appointed Karen Tipping as its new marketing manager for all of its key product sectors, comprising not only tractors, but also construction equipment, groundscare machinery and engines.

Prior to joining Kubota UK, she held a number of senior marketing roles in the consumer goods, IT, construction and mobile communications industries, working for brands including global technology company NEC, Seiko Watches UK, TTL Chiltern Group and alwaysON Group.

Charles Spencer

About Charles Spencer

Community Manager at Agriaffaires! You will find here all the latest agriculture and farm equipment news!